Jessica Alba leaves her position as creative director at The Honest Company to pursue 'new endeavors' – Entertainment News (Trending Perfect)


Jessica Alba, best known for James Cameron's TV series “Dark Angel,” as well as films like “Sin City” and “Fantastic Four,” will step down as creative director at The Honest Company, a personal care company. Which I founded.

Alba will retain a seat on the company's board, but Honest said it will now focus on “new endeavours”.

The actress founded The Honest Company in 2012 after she suffered allergic reactions to baby laundry detergent. The company went public in May 2021, with its shares rising 44% in its stock market debut.

Alba's Honest Company files for IPO amid pandemic-fueled demand
Brand Honest Co. Shampoo, conditioner and beauty cleanser. Jessica Alba founded the personal care company in 2012 but will be stepping down to focus on “new endeavors.”

Gabe Jones/Bloomberg via Getty Images

Sales at The Honest Co. rose steadily, but the company struggled to make a profit. Late Thursday, the company reported its first profitable quarter since mid-2021.

“Honest Work has been a true labor of love for me — one that has shown me what is possible when you add purpose to work,” Alba said in a prepared statement.

Alba had early starring roles in the Nickelodeon series “The Secret World of Alex Mack,” as well as a revival of the 1960s television series “Flipper.”

Shares of Los Angeles-based Honest Co. fell slightly before the opening bell on Wednesday.



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